One study revealed that 79% of consumers trust reviews as much as they would a personal recommendation from a friend or family member.

This is more than Facebook, Yelp, or any other major review platform.įurthermore, people trust the reviews they read. Approximately 63.6% of consumers will check Google for a review before doing business with you. Reviews are far more impactful than any marketing copy you come up with. Put a link for reviews on your website, your email signature, and your social media profiles.Asking for Google reviews is essential if trying to grow your pest control, lawn care, or pool care business.Be careful not to offer incentives or discounts in exchange, as that’s a violation of Google’s guidelines. You can do this by phone, email, in person, or in any way that human communications are done these days. Ask anyone and everyone to visit your GBP and leave a review, especially after a successful transaction, or completion of a project.Here are some proven methods to organically court more reviews from your customers and network, in an effort to help your website’s SEO, and broadcast a more complete picture of your offerings to the world: And also most definitely soon monkeys will indeed fly out of my butt. Current and potential customers will see how you handle yourself with grace and ease, and that will go a long way in having them discard said review as spam, or perhaps an unreasonable customer.Įngaging with a negative review, and finding resolution, can also, under perfect circumstances, lead to the reviewer to update their negative review into a positive one. It can be a powerful PR method to simply counter a negative review with facts and figures, and not get defensive. Responding to positive Google reviews will send a signal to Google you are engaged with your customers, and give a shit. It is also important to respond to reviews… especially negative ones.

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